Concluding a pitch process, an independent media agency has secured the Amazon advertising account for Swann – a global security organisation.

Swann has selected Magic to oversee its Amazon ads activities in three territories – Australia, the United States (US) and the United Kingdom (UK). Magic’s work will look at optimisation, cohesion and activation with an overall goal of boosting profitability in the aforementioned regions.

Magic won the account after impressing Swann with its “strategic approach to its business”, which included several business-driving actions, such as an optimisation and efficiency audit, solution development, and a forward-thinking, profit-centric strategy.

The agency’s data practices also played a role in its account win, according to Swann’s head of eCommerce, Dean Boudewyns.

“We’re thrilled to announce our partnership with Magic. From the outset, we’ve been impressed with the agency’s data-first approach to our business,”

Said Boudewyns.