Mediamatics™ Noun – the abstract science of maths and media working together.
Mediamatics™ Noun – the abstract science of maths and media working together.
Mediamatics™ Noun – the abstract science of maths and media working together.
An independent media agency driving commercial outcomes through Mediamatics™*
A media agency driving disproportionate commercial outcomes through Mediamatics™*
01
Abstract
Abstract
Abstract
We're trained in understanding and examining broad data sets from marketing data and beyond, in order to enrich media, marketing and business decisions for our clients.
Mediamatics™ is the proprietary process that enables us to do so.
Mediamatics™ is the proprietary process that enables us to do so.
We're trained in understanding and examining broad data sets from marketing data and beyond, in order to enrich media, marketing and business decisions for our clients.
Mediamatics™ is the proprietary process that enables us to do so.
We're trained in understanding and examining broad data sets from marketing data and beyond, in order to enrich media, marketing and business decisions for our clients.
Mediamatics™ is the proprietary process that enables us to do so.
02
Method
Method
Method
Ingest
We work with our client partners and third party data providers to ingest any set of inputs that has the potential to have an impact on your business.
Interpret
Mediamaticians are trained to model and interpret these inputs to inform our recommendations. We go deeper into marketing data than consultants, and deeper into business data than media agencies.
Inform
We make strategic recommendations based on our data analysis, modelling and insights. These drive not only decision making across performance media but include brand media and business strategy.
Invest
We make strategic recommendations based on our data analysis, modelling and insights. These drive not only decision making across performance media but include brand media and business strategy.
We invest throughout the funnel. We don’t separate performance marketing from brand building, we invest in total solutions that we believe drive business performance.
We invest throughout the funnel. We don’t separate performance marketing from brand building, we invest in total solutions that we believe drive business performance.
We invest throughout the funnel. We don’t separate performance marketing from brand building, we invest in total solutions that we believe drive business performance.
Invest
Interpret
We work with our client partners and third party data providers to ingest any set of inputs that has the potential to have an impact on your business.
Ingest
Inform
Keep scrolling
Mediamatics™
The Mediamatics™ methodology is a cyclical process starting from Ingest and culminating to Invest, allowing us to inform smarter, more effective decisions at every level of the marketing funnel.
Scroll to explore
Mediamatics™
The Mediamatics™ methodology is a cyclical process starting from Ingest and culminating to Invest, allowing us to inform smarter, more effective decisions at every level of the marketing funnel.
Scroll to explore
Mediamatics™
The Mediamatics™ methodology is a cyclical process starting from Ingest and culminating to Invest, allowing us to inform smarter, more effective decisions at every level of the marketing funnel.
Scroll to explore
Mediamatics™
The Mediamatics™ methodology is a cyclical process starting from Ingest and culminating to Invest, allowing us to inform smarter, more effective decisions at every level of the marketing funnel.
Scroll to explore
03
Results
Mediamatics™ Applied
Mediamatics™ applied
Mediamatics™ Applied
Mediamatics™ applied
We're engaged with a diverse range of associate patrons, across various sectors, scopes, and fields, all sharing a mutual conviction in the strength of enhanced data to guide superior business results.
Our work
Our work
Our work
Our work
Request audit
Discover the latent opportunities in your marketing ecosystem.
Our free marketing and digital audit checks for best practices and identifies any wastage or missed strategic opportunities across your entire ecosystem.
Our audits examine if your:
Performance channels adhere to best practices
Creative drives attention and action
Analytics, tagging and technical infrastructure are set up to drive success across your business
Business is given the insights and data it needs to make decisions
Business can leverage mathematical models
Our audits examine if your:
Performance channels adhere to best practices
Creative drives attention and action
Analytics, tagging and technical infrastructure are set up to drive success across your business
Business is given the insights and data it needs to make decisions
Business can leverage mathematical models
Our audits examine if your:
Performance channels adhere to best practices
Creative drives attention and action
Analytics, tagging and technical infrastructure are set up to drive success across your business
Business is given the insights and data it needs to make decisions
Business can leverage mathematical models
Our audits examine if your:
Performance channels adhere to best practices
Creative drives attention and action
Analytics, tagging and technical infrastructure are set up to drive success across your business
Business is given the insights and data it needs to make decisions
Business can leverage mathematical models
04
Our values
Mediamatics™ is a process to deliver great output and outcomes, but it's powered by a special team of individuals who have informed and embraced our four core values:
Mediamatics™ is a process to deliver great output and outcomes, but it's powered by a special team of individuals who have informed and embraced our four core values:
Curiosity
(We ask why and y)
We love objective answers, but often this requires us to ask subjective questions. We ask why and y of every task, challenge and opportunity to ensure we're leaving no stone unturned in search of impactful results.
01
02
03
04
Curiosity
(We ask why and y)
We love objective answers, but often this requires us to ask subjective questions. We ask why and y of every task, challenge and opportunity to ensure we're leaving no stone unturned in search of impactful results.
01
02
03
04
Curiosity
(We ask why and y)
We love objective answers, but often this requires us to ask subjective questions. We ask why and y of every task, challenge and opportunity to ensure we're leaving no stone unturned in search of impactful results.
01
02
03
04
Curiosity
(We ask why and y)
We love objective answers, but often this requires us to ask subjective questions. We ask why and y of every task, challenge and opportunity to ensure we're leaving no stone unturned in search of impactful results.
01
02
03
04
05
Our people
Mediamaticians
Mediamaticians
Mediamaticians
™
™
™
A rare breed of genuinely magical human beings who believe in the application of maths to media for greater transformation and transparency.
It doesn’t take a rocket scientist, it doesn’t even always take a mathematician (though we have a few!), but a practitioner who believes in better, and BETA.
A rare breed of genuinely magical human beings who believe in the application of maths to media for greater transformation and transparency.
It doesn’t take a rocket scientist, it doesn’t even always take a mathematician (though we have a few!), but a practitioner who believes in better, and BETA.
A rare breed of genuinely magical human beings who believe in the application of maths to media for greater transformation and transparency.
It doesn’t take a rocket scientist, it doesn’t even always take a mathematician (though we have a few!), but a practitioner who believes in better, and BETA.
A rare breed of genuinely magical human beings who believe in the application of maths to media for greater transformation and transparency.
It doesn’t take a rocket scientist, it doesn’t even always take a mathematician (though we have a few!), but a practitioner who believes in better, and BETA.
Shah Ghaffurian
CEO
Jonathan Renteria
GM USA
Sarah Baskerville
Head of Growth
Sam Terminelli
Head of Strategy
Sean Taylor
Chairman
Tommy Glover
Head of SEO
Ed McMutrie
Head of Signal
Shah Ghaffurian
CEO
Jonathan Renteria
GM USA
Sarah Baskerville
Head of Growth
Sam Terminelli
Head of Strategy
Sean Taylor
Chairman
Tommy Glover
Head of SEO
Ed McMutrie
Head of Signal
Shah Ghaffurian
CEO
Jonathan Renteria
GM USA
Sarah Baskerville
Head of Growth
Sam Terminelli
Head of Strategy
Sean Taylor
Chairman
Tommy Glover
Head of SEO
Ed McMutrie
Head of Signal
Shah Ghaffurian
CEO
Jonathan Renteria
GM USA
Sarah Baskerville
Head of Growth
Sam Terminelli
Head of Strategy
Sean Taylor
Chairman
Tommy Glover
Head of SEO
Ed McMutrie
Head of Signal
06
How can we help?
Across any type of engagement with Magic, we develop bespoke strategies that then inform our approach to any given vertical in our wheelhouse.
Signal
Data modelling
Data modelling
Data modelling
Data modelling
Regression
Regression
Regression
Regression
Dataset MGMT
Dataset MGMT
Dataset MGMT
Dataset MGMT
Offline tracking
Offline tracking
Offline tracking
Offline tracking
CRM analysis
CRM analysis
CRM analysis
CRM analysis
Engagement
Social
Social
Programmatic
Programmatic
Video / Display
Video / Display
Organic
Organic
Offline Media
Engagement
Social
Programmatic
Video / Display
Organic
Offline Media
Engagement
Social
Programmatic
Video / Display
Organic
Offline Media
Performance
PPC
PPC
SEO
SEO
E-commerce
E-commerce
CRO
CRO
Feed MGMT
Feed MGMT
Performance
PPC
SEO
E-commerce
CRO
Feed MGMT
Performance
PPC
SEO
E-commerce
CRO
Feed MGMT
Contact us
Whatever your biggest challenge, Magic can help.
If Magic and Mediamatics™ aligns with your values, we would like to know more about you.
Melbourne
London
Ebor Street, London, E1 6AW
Los Angeles
73 Market Street, Venice Beach 90291 CA
Magic pays respect to the elders past and present and extend that respect to all Aboriginal and Torres Strait Island peoples today.
2024 Magic Agency Pty Ltd ©
Contact us
Whatever your biggest challenge, Magic can help.
If Magic and Mediamatics™ aligns with your values, we would like to know more about you.
Melbourne
London
Ebor Street, London, E1 6AW
Los Angeles
73 Market Street, Venice Beach 90291 CA
Magic pays respect to the elders past and present and extend that respect to all Aboriginal and Torres Strait Island peoples today.
2024 Magic Agency Pty Ltd ©
Contact us
Whatever your biggest challenge, Magic can help.
If Magic and Mediamatics™ aligns with your values, we would like to know more about you.
Melbourne
London
Ebor Street, London, E1 6AW
Los Angeles
73 Market Street, Venice Beach 90291 CA
Magic pays respect to the elders past and present and extend that respect to all Aboriginal and Torres Strait Island peoples today.
2024 Magic Agency Pty Ltd ©
Contact us
Whatever your biggest challenge, Magic can help.
If Magic and Mediamatics™ aligns with your values, we would like to know more about you.
Melbourne
London
Ebor Street, London, E1 6AW
Los Angeles
73 Market Street, Venice Beach 90291 CA
Magic pays respect to the elders past and present and extend that respect to all Aboriginal and Torres Strait Island peoples today.
2024 Magic Agency Pty Ltd ©