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Mediamatics™ Noun – the abstract science of maths and media working together.

We are magic

An independent media agency driving commercial outcomes through Mediamatics™*

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Abstract

We're trained in understanding and examining broad data sets from marketing data and beyond, in order to enrich media, marketing and business decisions for our clients.

Mediamatics™ is the proprietary process that enables us to do so.

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Method

Ingest

We work with our client partners and third party data providers to ingest any set of inputs that has the potential to have an impact on your business.

Interpret

Mediamaticians are trained to model and interpret these inputs to inform our recommendations. We go deeper into marketing data than consultants, and deeper into business data than media agencies.

Inform

We make strategic recommendations based on our data analysis, modelling and insights. These drive not only decision making across performance media but include brand media and business strategy.

Invest

We invest throughout the funnel. We don’t separate performance marketing from brand building, we invest in total solutions that we believe drive business performance.

Mediamatics™

The Mediamatics™ methodology is a cyclical process starting from Ingest and culminating to Invest, allowing us to inform smarter, more effective decisions at every level of the marketing funnel.

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Results

Mediamatics™ Applied

We're engaged with a diverse range of associate patrons, across various sectors, scopes, and fields, all sharing a mutual conviction in the strength of enhanced data to guide superior business results.

Our work

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Discover the latent opportunities in your marketing ecosystem.

Our free marketing and digital audit checks for best practices and identifies any wastage or missed strategic opportunities across your entire ecosystem.

Our audits examine if your:

Performance channels adhere to best practices

Creative drives attention and action

Analytics, tagging and technical infrastructure are set up to drive success across your business

Business is given the insights and data it needs to make decisions

Business can leverage mathematical models

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04

Our values

Mediamatics™ is a process to deliver great output and outcomes, but it's powered by a special team of individuals who have informed and embraced our four core values:

Curiosity

(We ask why and y)

We love objective answers, but often this requires us to ask subjective questions. We ask why and y of every task, challenge and opportunity to ensure we're leaving no stone unturned in search of impactful results.

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Our people

Mediamaticians

™

A rare breed of genuinely magical human beings who believe in the application of maths to media for greater transformation and transparency.

It doesn’t take a rocket scientist, it doesn’t even always take a mathematician (though we have a few!), but a practitioner who believes in better, and BETA.

  • Shah Ghaffurian

    CEO

  • Jonathan Renteria

    GM USA

  • Sarah Baskerville

    Head of Growth

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How can we help?

Across any type of engagement with Magic, we develop bespoke strategies that then inform our approach to any given vertical in our wheelhouse.

Signal

Data modelling

Regression

Dataset MGMT

Offline tracking

CRM analysis

Engagement

Social

Programmatic

Video / Display

Organic

Offline Media

Performance

PPC

SEO

E-commerce

CRO

Feed MGMT